SWEETWATER BREWING CO.
Branding
Illustration
Packaging
Merchandise
Advertisements
DON’T FLOAT THE MAINSTREAM
Working in-house at one of the largest craft breweries in the nation was just as great as you think it is. We were told to live, breathe, and drink the brand… They paid me to drink the brand... I was tasked with designing new beer brands, label designs, POP displays and advertise for one of the largest music festivals in Atlanta. My favorite project during my time here was the opportunity to update the brands logo after 20 years.
Original Lettering
Revised Lettering
Original Lettering & Baselines
Revised Lettering & Baseline
After removing the outer stroke lines from the typography, thickening the letterforms, creating a balanced baseline and adjusting the brand colors, this creates a stronger and more legible brand wordmark.
Original
Revised
